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What is Design Coaching and Who Is It For?
What is Design Coaching and Who Is It For?
Date: December 13, 2022Author: joanneriley 0 Comments
When one hears “design coaching”, one might assume that it’s coaching for designers. And one would not be incorrect!
Junior and new interior designers often thrive when coached and mentored by someone that has been in the design field for many years and has practical experience that cannot be learned theoretically.
Joanne Riley, A.S.I.D. started The Interior Edge in 1990, and has been coaching and mentoring for many years. She offers advice on the complete interior design service, from conception to realization. Her speciality is in finding the balance between physical, emotional, spiritual and aesthetic needs, and she does this through a thoughtful design process that encompasses large and small details, from architecture, lighting and space planning, to color, texture and style and how they relate to you individually, as a family (two and four legged) and as an entertainer (host, party giver, open door to many)
Not an Interior Designer?
No problem! Joanne enjoys the coaching aspect to such a degree that a few years ago she opened up her wealth of knowledge and expertise to home dwellers around the world.
Whether you own your home or rent it, if you have some great ideas of your own but need a professional to run them by, design coaching is for you.
Perhaps you’ve just bought a new home and don’t know where to start… or need advice on the flow or logistics of the project as a whole… or simply wish to replace the light fixtures throughout your home and need an expert opinion, design coaching is the way to go!
What are the benefits of having a design coach?
Firstly, design coaches like Joanne Riley, ASID will introduce you to their affiliates and service providers, providing you with reliable, forthright, established people and companies.
Next, making a design faux pas in your home can not only be expensive, but also rather inconvenient for everyone involved.
Experts have the knowledge and experience to help you get things done right the first time around, and quicker and easier than you would be able to on your own, so they’re well worth the investment!
Book a call with Joanne Riley, ASID if you would like to talk more about her design coaching service.
If you’re ready to book this service, click here.
The Story Behind The Style
The Interior Edge (TIE), founded in 1990 by Joanne Riley, A.S.I.D., delivers luxury interiors that combine heart and precision. For over three decades, TIE has transformed homes and spaces into timeless expressions of beauty, balance, and comfort. Our promise: to take you from concept to completion with professionalism, creativity, and a touch of magic.
What sets us apart? “Love lives here,” as Joanne Riley puts it. That belief fuels everything we do. At TIE, design isn’t just about aesthetics—it’s about creating environments that nurture growth, provide security, and bring joy every single day.
Our process is thoughtful, collaborative, and detail-obsessed. From architecture, lighting, and space planning to the finishing touches of color, texture, and style, we design with intention. No detail is too small—whether it’s the placement of a window or the fresh flowers that welcome you home.
We stay ahead of the curve with ongoing education, partnerships with industry leaders, and cutting-edge technology that allows clients to visualize their dream space before it becomes reality.
Every project is unique, just like the people we serve. While our portfolio spans the globe, we frequently work in the Berkshires, New York City, Connecticut, and Greater Boston. Wherever the project, our mission is simple: to design interiors that exceed expectation, inspire joy, and feel like home.
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